You're helping others. We help you.

    Tel Aviv • Jerusalem • USA


    Authentic communication with impact!

    Recruiting Campaign for Therapeutic Pathways


    Leverage the power of social media to communicate with greater impact and achieve your goals.


    When you work with Find Your Edge Media you'll have an experienced team of experts, with a quantifiable track record of success, in your corner.


    We seamlessly collaborate with your existing social media manager or team (if you have one) to create targeted content and improve your messaging.

    Video content is the most valuable currency of online marketing; however producing smart, high-impact content is only half the battle.


    Knowing how to use content to cultivate true engagement and grow your audience, is the other half.


    When both elements (content + engagement) flow together, the efficacy of your marketing will reach new heights – organically. 


    Everything begins with the values of your mission, organization. Once identified and communicated, we can attract others who share your values.

  • Testimonials

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    Dr. Ellyn Bader • Therapist, Author

    The Couples Institute

    I hired Nathan to produce videos for several of my training launches as well as for a documentary style live therapy project for a well known media distributor.

    Nathan brings creativity and versatility to his work. He is able to work in different styles and settings and the results have always been excellent.

    During filming, Nathan exudes the kind of quiet confidence that comes from being an expert at your craft and that energy helps others feel more relaxed when having to appear on camera.

    As someone who has been working in the field of psychology for over 30 years, it's clear to me that Nathan is a gifted interviewer. He'll help you bring your best self forward. I highly recommend working with him if you have the chance to do so.

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    Ana Dujmovic • Marketing Director

    Accenture Labs

    Nathan is a powerful visual story-teller with exceptional talent for micro documentary profiles of people and projects, who seeks to uncover and bring to life the heart of any story. He is creative, personable and an expert at making his clients feel comfortable and act natural in front of a camera. I was impressed with the speed and agility that Find Your Edge Media demonstrated in producing a series of social videos. Nathan's commitment to exceed expectations, along with his professionalism and passion for delivering a rich tapestry of engaging content make Find Your Edge Media a unique partner for video content strategy and production.

  • Testimonials

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    Dr. Will Falconer • Veterinarian


    Nathan is a master at directing and producing your best video work. He's worth every penny and you'll see results that will make your return on investment remarkable. I feel like I've discovered a goldmine here as I grow and become the influencer that I was meant to be in the world of people and their animals.

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    Lee Richter • Entrepreneur

    Richter Communications and Design Group

    Nathan is a master alchemist!


    He takes what you have, whether an idea, a hope, a brand, and makes it come to life visually and energetically.


    Plus he's so easy to work with, knows how to listen to what you mean (not just to what you say) and I can always count on high quality output in return.

  • About

    Find Your Edge Media

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    Producer Nathan Friedkin

    After studying filmmaking at UCLA and cutting my teeth editing documentaries in Los Angeles, I began producing stories with soul, as an independent producer.


    I started Find Your Edge Media to serve entrepreneurs and organizations who were committed to making the world a better place.We produce video content that aligns with the new communication paradigm of digital marketing through social media. Short form. Micro-Documentaries & Profiles. Online Courses. Product videos. Facebook Ads. 3D. 360. No matter what your media goal is, we will find a way to help you tell your story with integrity, in a compelling way, that will engage your audience.


    No longer a luxury, video has become a marketing requisite and now more than ever, people who are in front of the camera or need to be in front of the camera aren't professional actors. We specialize in helping non-actors look and sound natural in front of the camera so they can deliver their message with clarity and power.


    Helping courageous, innovative organizations, leaders and teachers make the world a better place through video. That's what we do.


    How can we help you?

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    The Dailey Method: Online Course Production

  • Speaking to the VIP Room

    Entrepreneur Jeff Walker (PLF) introduces Nathan Friedkin at Launchcon in Los Angeles.

  • Testimonials

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    Rebecca Townsend • Relationship Expert

    Military Culture Trainer • Stand In Your Boots™

    I wasn't sure what to expect when I hired Nathan to produce videos for me at PLF Live in Phoenix. I just knew I had to start somewhere and after talking with Nathan he inspired my confidence.


    As a therapist, it's easy recognize someone who knows how to listen and who knows how to ask the right questions to help someone open up to their truth. Nathan was off the charts skilled as an interviewer. He helped me feel comfortable being uncomfortable if that makes sense.


    Our session far exceeded my expectations and his editing was amazing. He captured every nuance of my story and knew just what to highlight. Feedback has been awesome.

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    Scott Anthony • Author & Motivator


    Are you looking to take your business to the next level? Are you looking to have someone capture the real story of you and what you can do to help others? Are you looking to have someone know how to turn your idea into a complete PLC series so you can attract and captivate your audience? Are you looking for a master interviewer who understands the PLF process and can capture the unique magic you have within you? Are you looking for someone that knows how to create the kind of meaningful videos the world needs to see for your business to be a success? If you have answered YES to all the questions above and are ready to take the next serious step forward...these next two words are all you need to hear: Get Nathan. His talent at drawing out and piecing together your story will make all the difference to you and your business.

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    Camile Roberts • Founder

    CC Career Services

    What Nathan brings to the table as a video producer is that not only does he understand the language of marketing, he has this incredible ability to bring your words and your story out of you in a way that makes you sound natural when you're talking on camera, even if you usually hate doing that!


    He directs you and helps shape your sentences when you need it and that approach helped me feel confident about what I was saying. Anyone can light a room and press record on a video camera, but it takes a unique talent to work with people the way Nathan does. You can tell that he really cares about helping you look and sound as good as you can.

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    Juli Idleman • Director of Marketing

    Hand in Hand Parenting

    What I especially appreciate about working on video production with Nathan is his ability to clearly bring the project down to earth and make it a reality. I know I can rely on him to uphold professional standards while quickly moving forward to an end-product that will actually work for us.

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    Fiona Orr • TIW Life Coach

    Margaret M. Lynch • Tapping Into Wealth

    So I am sooooo in awe of what you do... I just watched it for a second time - and I realized that I'm not on video anywhere in my life... there may be some old reel to reels of me as a baby but I sort of missed the whole camcorder era when my parent's would have been videoing me... I always avoided it when friends had videos... so lots of tapping to do there but I just wanted to send a quick note and say - I'm amazed - YOU ARE AWESOME!!!"

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    Chris Johnson • Executive Editor

    John Wiley & Sons, Inc.

    We asked Nathan to create a video series that would deliver a strong emotional impact while also conveying critical diagnostic information from the new release of Abnormal Psychology. His strategy was right on target for our readers and the videos have been received enthusiastically at universities across the nation. Nathan guided our professors with ease in front of the camera and brought a fresh, new perspective that drove our media content to new heights.

  • The Blog

    Thoughts, musings, and ruminations.

    Backstory. During a late night, caffeine-laced scroll of my Facebook newsfeed, a 3 year old post by Facebook marketing savante Dennis Yu, concerning video editing, appeared with a robust assortment of 144 comments. Did someone say video editing? I hit the brakes. For those of you who don't...
  • Your Passion Amplified

    Entrepreneurs: Working with Christine Volden of Soulful Selling

    What gets you out of bed in the morning?

    If you feel strongly about your work, we'll make sure your viewers feel strongly too.

  • Videos

    “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”   – Maya Angelou

    30 sec Facebook Ad

    Millennial whiz kids, Justin & Cara Bowen needed an attention grabbing short video clip that described their new Instagram training course...in 30 seconds. We helped them cut straight to the core of their message. And we'll help you do that too.

    Your Hero's Journey

    Eliza Steeple had singlehandedly built a very successful online platform where she taught tens of thousands of students from around the world how to play piano. After her son Jacob's died of cancer, Eliza's grief swept her away from everything, including her business. Eliza's story is both heartbreaking and inspiring and marks her return back from the abyss of grief. Dedicated to the memory of her son, Jacob.

    The Interview

    Speak from the heart and your tribe will hear you. Nevermind the others.

    Yoga for Athletes

    Does taking the ancient practice of yoga and making it cool for kids & athletes sound impossible?


    Nothing is impossible.

    Coaching Entrepreneurs

    Whether you're craving the breakthrough to legitimacy in the online arena or you're ready to up-level your marketing game, showing up professionally is a critical ingredient in any success formula.


    If you're shy, introverted or inexperienced, don't worry – all you need is the desire to try and a cup of courage. We'll handle the rest.

  • Tell, don't sell.

    Be yourself. Authenticity matters.


    Some of the clients that I have been fortunate to work with and learn from.

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  • Knowledge Is Power

    Video Marketing Statistics That Matter

    1. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).


    2. 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week)


    3. 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster) and 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video (Wyzowl)


    4. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia)


    5. 86% of businesses use video as a marketing tool — up from 63% over the last three years (Wyzowl)


    6. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia)


    7. 86% of businesses use video as a marketing tool — up from 63% over the last three years (Wyzowl)


  • Maximum Performance Yoga® Teacher Training Promo

    It's Your TIME to SHINE

    Whether you're craving the elusive breakthrough to legitimacy in the online arena or you've already achieved success and want to uplevel your video game, investing in yourself by working with experts is the smartest choice you can make.

  • Contact

    Fill out the form below or call/text

    Tel Aviv, Israel
    (Israel) +972 53-367-1143 (USA) +001 510-384-5395
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