Video Production & Coaching
* PLF & FOUNDER'S STORY SPECIALIST *
...letting go of the burden of having to shoot & edit content & launch videos on your own.
Imagine what it would feel like to work with a video producer and brand builder who is experienced with PLF at the highest level – and will expertly coach you and handle
• your video shoot (so you look and sound awesome)
• your video performance (so you connect with your audience)
• your video editing (so you message effectively and earn revenue)
Now picture a confident you, delivering an authentic, engaging, on-camera performance without being fake, forced or awkward.
Talking about what matters most.
Connecting with your viewers.
Inspiring them to join your course, program, membership site.
Sounds amazing, doesn't it?
While the easy button to online success hasn't yet been discovered and (spoiler alert!) never will be, there are smart, strategic steps that you can take in order to make the journey less torturous so you can reach your goals.
Up-leveling your video game is one of the smartest steps you can take.
You only have one shot at a good first impression. Why play small with your image?
If you're disciplined, driven by a purpose and willing to invest in your business, then you're ready to be your best. And you're ready for success.
I look forward to hearing from you.
– Nathan Friedkin
Find Your Edge Media
30 second Facebook Promo produced for Christine Pereira, founder of Soulful Selling™
Creative collaboration during production with artist & entrepreneur, Cathy Hay.
Addiction recovery specialist, Jamey Kowalski, talks about his father.
Nathan Friedkin • Founder • Find Your Edge Media
Founder • Find Your Edge Media
After studying filmmaking at UCLA and cutting my teeth working on documentaries in Los Angeles, I began working as an indie video producer in 2002 for a wide range of corporate and non-profit clients.
I named my brand Find Your Edge Media because true growth requires the ability to endure the fear and discomfort of an edge.
It's a phrase I often hear in yoga class during the most difficult poses and like most things in yoga, it applies off the mat as well.
Over time, I discovered my gift for helping "video resistant" subjects deliver great results on camera.
There are a lot of videographers who can light a room and press the record button on a camera, but it takes an expert to know which of your buttons to push to bring out your very best on camera.
I practice a unique and informal style of interviewing and directing that will help you tunnel past your anxiety, overwhelm and fear so you can express your passion and purpose while the red record button is on.
Working with heart centered entrepreneurs continues to be a gratifying and humbling experience. Your innovation is making the world a better place.
I look forward to getting to know you and your business.
IN BUSINESS, PASSION REQUIRES STRUCTURE
What gets you out of bed in the morning?
If you feel strongly about your work, we'll make sure your viewers feel strongly too.
Dr. Ellyn Bader • Therapist, Author
The Couples Institute
I hired Nathan to produce videos for several of my training launches as well as for a documentary style live therapy project for a well known media distributor.
Nathan brings creativity and versatility to his work. He is able to work in different styles and settings and the results have always been excellent.
During filming, Nathan exudes the kind of quiet confidence that comes from being an expert at your craft and that energy helps others feel more relaxed when having to appear on camera.
As someone who has been working in the field of psychology for over 30 years, it's clear to me that Nathan is a gifted interviewer. He'll help you bring your best self forward. I highly recommend working with him if you have the chance to do so.
Rebecca Townsend • Relationship Expert
Military Culture Trainer • Stand In Your Boots™
I wasn't sure what to expect when I hired Nathan to produce videos for me at PLF Live in Phoenix. I just knew I had to start somewhere and after talking with Nathan he inspired my confidence.
As a therapist, it's easy recognize someone who knows how to listen and who knows how to ask the right questions to help someone open up to their truth. Nathan was off the charts skilled as an interviewer. He helped me feel comfortable being uncomfortable if that makes sense.
Our session far exceeded my expectations and his editing was amazing. He captured every nuance of my story and knew just what to highlight. Feedback has been awesome!
Lee Richter • Entrepreneur
Richter Communications and Design Group
Nathan is a master alchemist!
He takes what you have, whether an idea, a hope, a brand, and makes it come to life visually and energetically.
Plus he's so easy to work with, knows how to listen to what you mean (not just to what you say) and I can always count on high quality output in return.
Scott Anthony • Author & Motivator
Are you looking to take your business to the next level? Are you looking to have someone capture the real story of you and what you can do to help others? Are you looking to have someone know how to turn your idea into a complete PLC series so you can attract and captivate your audience? Are you looking for a master interviewer who understands the PLF process and can capture the unique magic you have within you? Are you looking for someone that knows how to create the kind of meaningful videos the world needs to see for your business to be a success? If you have answered YES to all the questions above and are ready to take the next serious step forward...these next two words are all you need to hear: Get Nathan. His talent at drawing out and piecing together your story will make all the difference to you and your business.
Ephraim Frankel • Therapist
It has been a great joy to collaborate with Nathan as he brought my brick and mortar therapy practice online, created videos, a website, a blog and a Facebook page; However most importantly he inspired me to feel confident and enthusiastic for this next frontier in my career that has spanned twenty plus years. I am having fun adapting to the new technologies, creating workshops and finding a new audience online. Nathan has been patient, reliable and an expert at taking a vision and making it a reality.
Camile Roberts • Founder
CC Career Services
What Nathan brings to the table as a video producer is that not only does he know the language of PLF, he has this incredible ability to bring your words and your story out of you in a way that makes you sound and feel natural when you're talking on video.
He directs you and helps shape your sentences when you need it and that approach helped me feel confident about what I was saying. Anyone can light a room and press record on a video camera, but it takes a unique talent to work with people the way Nathan does. You can tell that he really cares about helping you look and sound as good as you can.
Zachary J. Lee • CEO
To give you some background on me, I'm a DIY'er all the way. I prefer to do projects myself and video is one of the things that I excel in. However, Nathan takes it to a whole new level.
It's one thing to be able to edit video, etc. It's another to create a story through video by having a professional ask you the right questions and help you portray your story in an engaging and captivating way. So many times we get in the way of our own story and Nathan knows how to bring out the best in you.
One of the biggest gifts you can give yourself and give your business is working with Nathan!
Fiona Orr • TIW Life Coach
Margaret M. Lynch • Tapping Into Wealth
Fiona sent me this email:
"I watched the video just a little while ago and I literally ran to the other side of the room and watched if from about 15 yards away so I wouldn't be critical and I found myself getting closer and closer!!!
I forwarded it to my husband Glen... this is what he wrote back: "WOW. That was awesome. Until I watched that, I didn’t really think video was necessary. (He said grinning and wiping tears from his eyes.) That is really cool!"
So I am sooooo in awe of what you do... I just watched it for a second time - and I realized that I'm not on video anywhere in my life... there may be some old reel to reels of me as a baby but I sort of missed the whole camcorder era when my parent's would have been videoing me... I always avoided it when friends had videos... so lots of tapping to do there but I just wanted to send a quick note and say - I'm amazed - YOU ARE AWESOME!!!"
Chris Johnson • Executive Editor
John Wiley & Sons, Inc.
We asked Nathan to create a video series that would deliver a strong emotional impact while also conveying critical diagnostic information from the new release of Abnormal Psychology, one of our best selling college level textbooks.
His strategy was right on target for our readers and the videos have been received enthusiastically at universities across the nation.
Nathan brought a fresh, new perspective to our work as book publishers. We would certainly hire him again for future projects and offer the highest recommendation of his services to other potential clients.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
30 sec Facebook Ad
These days, it's critical that you're able to communicate your essence in 30 seconds.
Your Hero's Journey
Every entrepreneur has a story.
Speak from the heart and others will hear you.
Solve your customers problems and you will succeed.
Yoga for Athletes
Does taking the ancient practice of yoga and making it cool for kids & athletes sound impossible?
Nothing is impossible.
Book Promo Video
We combined local video and imported iPhone footage from Israel to create short video content that will impacts the organization's 50k plus mailing list.
Tell, don't sell.
Be yourself. Authenticity matters.
11 Powerful Video Marketing Statistics
The play button is your strongest call-to-action
According to Brainshark.com
1. 74% of all internet traffic in 2017 will be video.
2. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore
3. 52% of marketing professionals worldwide name video as the type of content with the best ROI.
4. 65% of video viewers watch more than ¾ of a video.
5. Online video now accounts for 50% of all mobile traffic.93% of marketers use video for online marketing, sales or communications.
6. Video in email can boost open rates by 20% and increase click-through rates 2-3X.
7. Using the word “video in email subject lines boosts open rates 19%, click-thru rates by 65%, and reduces unsubscribes by 26%.
8. B2B and B2C marketers worldwide name video as a top 3 most effective social media marketing tactic.
9. 33% of tablet owners watch one hour of video per day on their device.
10. Using video on landing pages can increase conversion by 80% (Unbounce)
11. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. (comScore)
2 minutes is the new 2 hours!
Drop me a line and I'll show you how to market your talents, serve more people and (of course) increase your revenue.
Some of the clients that I have been fortunate to work with and learn from.
It's Your TIME to SHINE
Are you ready to give your tribe someone to believe in? If you're serious about success, then by now you know that the only way through is with authentic, passionate connection.
The truth is, if you want people to spend, you need to show up high end. Winners don't cut corners with first impressions.
Whether you're craving the elusive breakthrough to legitimacy in the online arena or you've already achieved success and want to uplevel your video game, investing in yourself by working with experts is the smartest choice you can make.
And hey – if you're shy, introverted or inexperienced, don't worry. All you need is desire and courage and I'll make you amazing on camera. You've come this far. Now it's your time to shine.