• 2018 Find Your Edge Media Promo



    When you work with Find Your Edge Media, you'll have an expert team in your corner improving your messaging, your videos and your Facebook marketing so you can have greater impact and create more revenue.


    We begin with producing targeted video content that is driven by your goals.


    We improve your video scripts, direct your on-camera performance (so you can keep it real and be your best) and then we bring all the magic together with elite editing.


    As your dynamic video content is being developed and produced, we simultaneously optimize and align your Facebook page for strategic brand growth using a highly specialized system developed by entrepreneur Rachel Miller of Moolah Marketing.


    We know exactly how to leverage that insanely treacherous Facebook algorithm *organically* so you can grow your page without wasting thousands of dollars on ineffective, spray and pray Facebook ads.


    Your Facebook community, bonded by shared interests and values, will engage with the targeted content we systematically post.


    Then, what happens next will amaze and thrill you.


    Your ideal customers will emerge and multiply from within your Facebook page community.


    Your Facebook page will explode in an avalanche of loyal and passionate followers because our methods really work and we have the data and case studies to prove it.


    Just ask and we'll show you the mind-blowing results that we've achieved for our clients.


    You'll feel light as a feather as the weight of managing your own Facebook page melts away. And Facebook goes from being a time-sucking, overwhelming abyss to a fun, plutonium charged marketing platform.


    You see, we believe that 1,000 passionate fans are exponentially worth more to your brand than 50,000 bored ones.


    When it comes time to launch your services and products, your customers will already be waiting in line.


    The bottom line is this: To create more impact and earn more revenue online, you must have clarity and alignment between your branding, video content and social.


    Contact me to upgrade your online business and feel the confidence that comes with knowing that you have specialized experts on your team, improving your dream.


    I look forward to hearing from you.


    – Nathan Friedkin

    Find Your Edge Media

    30 second Facebook Promo produced for Christine Pereira, founder of Soulful Selling™

    Storytelling Testimonial Clip for Vital Animal's Facebook Page

    Clip from Vital Animal's Online Course Launch

  • Speaking to the VIP Room

    Jeff Walker introduction at Launchcon, Los Angeles.

  • Nathan Friedkin

    Founder • Find Your Edge Media


    After studying filmmaking at UCLA and cutting my teeth working on documentaries in Los Angeles, I began working as an indie video producer in 2002 for a wide range of corporate and non-profit clients.


    I named my brand Find Your Edge Media because true growth requires the ability to endure the fear and discomfort of an edge.


    It's a phrase I often hear in yoga class during the most difficult poses and like most things in yoga, it applies off the mat as well.


    Over time, I discovered my gift for helping "video resistant" subjects deliver great results on camera.


    There are a lot of videographers who can light a room and press the record button on a camera, but it takes an expert to know which of your buttons to push to bring out your very best on camera.


    I practice a unique and informal style of interviewing and directing that will help you tunnel past your anxiety, overwhelm and fear so you can express your passion and purpose while the red record button is on.


    Working with heart centered entrepreneurs continues to be a gratifying and humbling experience. Your innovation is making the world a better place.


    I look forward to getting to know you and your business.


    CLICK HERE to schedule a free 30 minute consultation.


    – Nathan


    What gets you out of bed in the morning?

    If you feel strongly about your work, we'll make sure your viewers feel strongly too.

  • Testimonials

    Dr. Ellyn Bader • Therapist, Author

    The Couples Institute

    I hired Nathan to produce videos for several of my training launches as well as for a documentary style live therapy project for a well known media distributor.

    Nathan brings creativity and versatility to his work. He is able to work in different styles and settings and the results have always been excellent.

    During filming, Nathan exudes the kind of quiet confidence that comes from being an expert at your craft and that energy helps others feel more relaxed when having to appear on camera.

    As someone who has been working in the field of psychology for over 30 years, it's clear to me that Nathan is a gifted interviewer. He'll help you bring your best self forward. I highly recommend working with him if you have the chance to do so.

    Rebecca Townsend • Relationship Expert

    Military Culture Trainer • Stand In Your Boots™

    I wasn't sure what to expect when I hired Nathan to produce videos for me at PLF Live in Phoenix. I just knew I had to start somewhere and after talking with Nathan he inspired my confidence.


    As a therapist, it's easy recognize someone who knows how to listen and who knows how to ask the right questions to help someone open up to their truth. Nathan was off the charts skilled as an interviewer. He helped me feel comfortable being uncomfortable if that makes sense. 


    Our session far exceeded my expectations and his editing was amazing. He captured every nuance of my story and knew just what to highlight. Feedback has been awesome!

    Lee Richter • Entrepreneur

    Richter Communications and Design Group

    Nathan is a master alchemist!


    He takes what you have, whether an idea, a hope, a brand, and makes it come to life visually and energetically.


    Plus he's so easy to work with, knows how to listen to what you mean (not just to what you say) and I can always count on high quality output in return.

    Scott Anthony • Author & Motivator


    Are you looking to take your business to the next level? Are you looking to have someone capture the real story of you and what you can do to help others? Are you looking to have someone know how to turn your idea into a complete PLC series so you can attract and captivate your audience? Are you looking for a master interviewer who understands the PLF process and can capture the unique magic you have within you? Are you looking for someone that knows how to create the kind of meaningful videos the world needs to see for your business to be a success? If you have answered YES to all the questions above and are ready to take the next serious step forward...these next two words are all you need to hear: Get Nathan. His talent at drawing out and piecing together your story will make all the difference to you and your business.

    Ephraim Frankel • Therapist


    It has been a great joy to collaborate with Nathan as he brought my brick and mortar therapy practice online, created videos, a website, a blog and a Facebook page; However most importantly he inspired me to feel confident and enthusiastic for this next frontier in my career that has spanned twenty plus years. I am having fun adapting to the new technologies, creating workshops and finding a new audience online. Nathan has been patient, reliable and an expert at taking a vision and making it a reality.

    Camile Roberts • Founder

    CC Career Services

    What Nathan brings to the table as a video producer is that not only does he know the language of PLF, he has this incredible ability to bring your words and your story out of you in a way that makes you sound and feel natural when you're talking on video.


    He directs you and helps shape your sentences when you need it and that approach helped me feel confident about what I was saying. Anyone can light a room and press record on a video camera, but it takes a unique talent to work with people the way Nathan does. You can tell that he really cares about helping you look and sound as good as you can.

    Zachary J. Lee • CEO


    To give you some background on me, I'm a DIY'er all the way. I prefer to do projects myself and video is one of the things that I excel in. However, Nathan takes it to a whole new level.


    It's one thing to be able to edit video, etc. It's another to create a story through video by having a professional ask you the right questions and help you portray your story in an engaging and captivating way. So many times we get in the way of our own story and Nathan knows how to bring out the best in you.


    One of the biggest gifts you can give yourself and give your business is working with Nathan!

    Fiona Orr • TIW Life Coach

    Margaret M. Lynch • Tapping Into Wealth

    Fiona sent me this email:


    "I watched the video just a little while ago and I literally ran to the other side of the room and watched if from about 15 yards away so I wouldn't be critical and I found myself getting closer and closer!!!


    I forwarded it to my husband Glen... this is what he wrote back: "WOW. That was awesome. Until I watched that, I didn’t really think video was necessary. (He said grinning and wiping tears from his eyes.) That is really cool!"


    So I am sooooo in awe of what you do... I just watched it for a second time - and I realized that I'm not on video anywhere in my life... there may be some old reel to reels of me as a baby but I sort of missed the whole camcorder era when my parent's would have been videoing me... I always avoided it when friends had videos... so lots of tapping to do there but I just wanted to send a quick note and say - I'm amazed - YOU ARE AWESOME!!!"

    Chris Johnson • Executive Editor

    John Wiley & Sons, Inc.

    We asked Nathan to create a video series that would deliver a strong emotional impact while also conveying critical diagnostic information from the new release of Abnormal Psychology, one of our best selling college level textbooks.


    His strategy was right on target for our readers and the videos have been received enthusiastically at universities across the nation.

    Nathan brought a fresh, new perspective to our work as book publishers. We would certainly hire him again for future projects and offer the highest recommendation of his services to other potential clients.

  • Videos

    “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”   – Maya Angelou

    30 sec Facebook Ad

    Millennial whiz kids, Justin & Cara Bowen needed an attention grabbing short video clip that described their new Instagram training course...in 30 seconds. We helped them cut straight to the core of their message. And we'll help you do that too.

    Your Hero's Journey

    Eliza Steeple had singlehandedly built a very successful online platform where she taught tens of thousands of students from around the world how to play piano. After her son Jacob's died of cancer, Eliza's grief swept her away from everything, including her business. This video is Eliza's inspiring and heartbreaking story and it marks her return back from the abyss of grief. It's dedicated to the memory of her beautiful son Jacob.

    The Interview

    Speak from the heart and your tribe will hear you. Nevermind the others.

    Membership Launch

    Solve your customers problems and you will succeed. This is one in a video series for membership site launch for Hand in Hand Parenting.

    Yoga for Athletes

    Does taking the ancient practice of yoga and making it cool for kids & athletes sound impossible?


    Nothing is impossible.

    Promotional Video

    We combined local video and imported iPhone footage from Israel to create a short video clip that for Hand in Hand Parenting's book launch.

    Promotional Video

    Australian entrepreneur Andrew Woodward needed personalized video content to promote his new online venture, The Investor's Way.

    Coaching Entrepreneurs

    Whether you're craving the breakthrough to legitimacy in the online arena or you're ready to uplevel your marketing game, showing up professionally is a critical ingredient in any success formula. If you're shy, introverted or inexperienced, don't worry! All you need is desire and courage and I can help you be amazing on camera. It's time to shine. You're only one click away. :-)

  • Shark Tank Video: Rovernighter

    Tell, don't sell.

    Be yourself. Authenticity matters.


    Some of the clients that I have been fortunate to work with and learn from.

  • 11 Powerful Video Marketing Statistics

    The play button is your strongest call-to-action


    According to Brainshark.com


    1. 74% of all internet traffic in 2018 will be video.


    2. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore


    3. 52% of marketing professionals worldwide name video as the type of content with the best ROI.


    4. 65% of video viewers watch more than ¾ of a video.


    5. Online video now accounts for 50% of all mobile traffic.93% of marketers use video for online marketing, sales or communications.


    6. Video in email can boost open rates by 20% and increase click-through rates 2-3X.


    7. Using the word “video in email subject lines boosts open rates 19%, click-thru rates by 65%, and reduces unsubscribes by 26%.


    8. B2B and B2C marketers worldwide name video as a top 3 most effective social media marketing tactic.


    9. 33% of tablet owners watch one hour of video per day on their device.


    10. Using video on landing pages can increase conversion by 80% (Unbounce)


    11. Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. (comScore)


    2 minutes is the new 2 hours!


    Drop me a line and I'll show you how to market your talents, serve more people and (of course) increase your revenue.

  • Maximum Performance Yoga® Teacher Training Promo

    It's Your TIME to SHINE

    If you're serious about success, then by now you know that the only way through is with authentic, passionate connection.


    The truth is, if you want people to spend, you need to show up as high end.


    Whether you're craving the elusive breakthrough to legitimacy in the online arena or you've already achieved success and want to uplevel your video game, investing in yourself by working with experts is the smartest choice you can make.


    And hey – if you're shy, introverted or inexperienced, don't worry. All you need is desire and courage and I'll make you amazing on camera. You've come this far. Now it's your time to shine.

  • Schedule Your Free 30 Minute Consultation

    Fill out the form below or call/text 510-384-5395