GO FROM CONCEPT TO CONTENT
Online Course Development and Production
The Dailey Method: Online Course Production
YOUR CURRENCY IS VIDEO
Video content is the new currency of online marketing.
If your content is not evergreen, dynamic and engaging and if you aren't adapting to the constantly changing flow of social media, your brand will flat-line.
When you work with Find Your Edge Media, you have experts in your corner, creating content, improving your messaging, and leveraging the power of Facebook so you can have greater impact and create more revenue.
Imagine launching your services, products, and fundraising campaigns, to an engaged audience already waiting for your offering.
CONTACT us to learn more about how we can help you grow and transform your target audience into raving fans with strategic video content.
Soulful Selling: 30 Second Facebook Promo
Certified Humane: Social Media Series
Accenture Labs: Profiles of Innovation
Vital Animal: Online Course Promotion
Accenture Labs Researcher Profiles
Find Your Edge Media
Producer Nathan Friedkin
After studying filmmaking at UCLA and cutting my teeth editing documentaries in Los Angeles, I began producing stories with soul, as an independent producer.
I started Find Your Edge Media to serve entrepreneurs and organizations who were committed to making the world a better place.We produce video content that aligns with the new communication paradigm of digital marketing through social media. Short form. Micro-Documentaries & Profiles. Online Courses. Product videos. Facebook Ads. 3D. 360. No matter what your media goal is, we will find a way to help you tell your story with integrity, in a compelling way, that will engage your audience.
No longer a luxury, video has become a marketing requisite and now more than ever, people who are in front of the camera or need to be in front of the camera aren't professional actors. We specialize in helping non-actors look and sound natural in front of the camera so they can deliver their message with clarity and power.
Helping courageous, innovative organizations, leaders and teachers make the world a better place through video. That's what we do.
How can we help you?
Tell Your Story With Passion & Vulnerability
What gets you out of bed in the morning?
If you feel strongly about your work, we'll make sure your viewers feel strongly too.
Technology: Human Robot Integration
Social Media Series for Accenture Labs
Dr. Ellyn Bader • Therapist, Author
The Couples Institute
I hired Nathan to produce videos for several of my training launches as well as for a documentary style live therapy project for a well known media distributor.
Nathan brings creativity and versatility to his work. He is able to work in different styles and settings and the results have always been excellent.
During filming, Nathan exudes the kind of quiet confidence that comes from being an expert at your craft and that energy helps others feel more relaxed when having to appear on camera.
As someone who has been working in the field of psychology for over 30 years, it's clear to me that Nathan is a gifted interviewer. He'll help you bring your best self forward. I highly recommend working with him if you have the chance to do so.
Dr. Will Falconer • Veterinarian
Nathan is a master at directing and producing your best video work. He's worth every penny and you'll see results that will make your return on investment remarkable. I feel like I've discovered a goldmine here as I grow and become the influencer that I was meant to be in the world of people and their animals.
Rebecca Townsend • Relationship Expert
Military Culture Trainer • Stand In Your Boots™
I wasn't sure what to expect when I hired Nathan to produce videos for me at PLF Live in Phoenix. I just knew I had to start somewhere and after talking with Nathan he inspired my confidence.
As a therapist, it's easy recognize someone who knows how to listen and who knows how to ask the right questions to help someone open up to their truth. Nathan was off the charts skilled as an interviewer. He helped me feel comfortable being uncomfortable if that makes sense.
Our session far exceeded my expectations and his editing was amazing. He captured every nuance of my story and knew just what to highlight. Feedback has been awesome.
Lee Richter • Entrepreneur
Richter Communications and Design Group
Nathan is a master alchemist!
He takes what you have, whether an idea, a hope, a brand, and makes it come to life visually and energetically.
Plus he's so easy to work with, knows how to listen to what you mean (not just to what you say) and I can always count on high quality output in return.
Scott Anthony • Author & Motivator
Are you looking to take your business to the next level? Are you looking to have someone capture the real story of you and what you can do to help others? Are you looking to have someone know how to turn your idea into a complete PLC series so you can attract and captivate your audience? Are you looking for a master interviewer who understands the PLF process and can capture the unique magic you have within you? Are you looking for someone that knows how to create the kind of meaningful videos the world needs to see for your business to be a success? If you have answered YES to all the questions above and are ready to take the next serious step forward...these next two words are all you need to hear: Get Nathan. His talent at drawing out and piecing together your story will make all the difference to you and your business.
Camile Roberts • Founder
CC Career Services
What Nathan brings to the table as a video producer is that not only does he know the language of PLF, he has this incredible ability to bring your words and your story out of you in a way that makes you sound and feel natural when you're talking on video.
He directs you and helps shape your sentences when you need it and that approach helped me feel confident about what I was saying. Anyone can light a room and press record on a video camera, but it takes a unique talent to work with people the way Nathan does. You can tell that he really cares about helping you look and sound as good as you can.
Zachary J. Lee • CEO
To give you some background on me, I'm a DIY'er all the way. I prefer to do projects myself and video is one of the things that I excel in. However, Nathan takes it to a whole new level.
It's one thing to be able to edit video, etc. It's another to create a story through video by having a professional ask you the right questions and help you portray your story in an engaging and captivating way. So many times we get in the way of our own story and Nathan knows how to bring out the best in you.
One of the biggest gifts you can give yourself and give your business is working with Nathan!
Fiona Orr • TIW Life Coach
Margaret M. Lynch • Tapping Into Wealth
Fiona sent me this email:
"I watched the video just a little while ago and I literally ran to the other side of the room and watched if from about 15 yards away so I wouldn't be critical and I found myself getting closer and closer!!!
I forwarded it to my husband Glen... this is what he wrote back: "WOW. That was awesome. Until I watched that, I didn’t really think video was necessary. (He said grinning and wiping tears from his eyes.) That is really cool!"
So I am sooooo in awe of what you do... I just watched it for a second time - and I realized that I'm not on video anywhere in my life... there may be some old reel to reels of me as a baby but I sort of missed the whole camcorder era when my parent's would have been videoing me... I always avoided it when friends had videos... so lots of tapping to do there but I just wanted to send a quick note and say - I'm amazed - YOU ARE AWESOME!!!"
Chris Johnson • Executive Editor
John Wiley & Sons, Inc.
We asked Nathan to create a video series that would deliver a strong emotional impact while also conveying critical diagnostic information from the new release of Abnormal Psychology. His strategy was right on target for our readers and the videos have been received enthusiastically at universities across the nation. Nathan guided our professors with ease in front of the camera and brought a fresh, new perspective that drove our media content to new heights.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
30 sec Facebook Ad
Millennial whiz kids, Justin & Cara Bowen needed an attention grabbing short video clip that described their new Instagram training course...in 30 seconds. We helped them cut straight to the core of their message. And we'll help you do that too.
Your Hero's Journey
Eliza Steeple had singlehandedly built a very successful online platform where she taught tens of thousands of students from around the world how to play piano. After her son Jacob's died of cancer, Eliza's grief swept her away from everything, including her business. This video is Eliza's inspiring and heartbreaking story and it marks her return back from the abyss of grief. It's dedicated to the memory of her beautiful son Jacob.
Speak from the heart and your tribe will hear you. Nevermind the others.
Solve your customers problems and you will succeed. This is one in a video series for membership site launch for Hand in Hand Parenting.
Yoga for Athletes
Does taking the ancient practice of yoga and making it cool for kids & athletes sound impossible?
Nothing is impossible.
Combining video shot in California and Tel Aviv, we created create a video promo for Hand in Hand Parenting's book launch.
Australian entrepreneur Andrew Woodward needed personalized video content to promote his new online venture, The Investor's Way.
Whether you're craving the breakthrough to legitimacy in the online arena or you're ready to uplevel your marketing game, showing up professionally is a critical ingredient in any success formula. If you're shy, introverted or inexperienced, don't worry! All you need is desire and courage and I can help you be amazing on camera. It's time to shine. You're only one click away. :-)
Tell, don't sell.
Be yourself. Authenticity matters.
Some of the clients that I have been fortunate to work with and learn from.
Knowledge Is Power
Video Marketing Statistics That Matter
1. 54% of consumers want to see more video content from a brand or business that they support. (HubSpot 2018)
2. 87% of marketing professionals use video. (Wyzowl 2019)
3. Videos are consumers favorite type of content to see from a brand on social media. (Animoto 2018)
4. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. (Animoto 2018)
5. Video marketers get 66% more qualified leads per year. (Optinmonster 2019)
6. Video engages visitors for longer on your website. The average user spends 88% more time on a website w/video. (Forbes, 2018)
7. 72% of people prefer video over text when it comes to learning about a new product or service. (Wyzowl 2018)
8. YouTube is the world's second largest search engine. More than 1 billion hours of video is viewed each day. (SEJ 2018)
9. Viewers are 95% more likely to remember a call to action after watching a video than reading it in text format. (Forbes 2017)
Add it all up and the message is crystal clear: To stay relevant today, you need to be creating and distributing high-value video content for your customers.
It's Your TIME to SHINE
Whether you're craving the elusive breakthrough to legitimacy in the online arena or you've already achieved success and want to uplevel your video game, investing in yourself by working with experts is the smartest choice you can make.